Common Website Mistakes That Are Hurting Your Business
Oct 22
6 min read
0
1
0
Your website is often the first impression potential customers have of your business. It serves as the central hub of your online presence, so it’s critical to get it right.
However, many businesses—both large and small—are making common website mistakes that can hurt their brand, user experience, and bottom line. From poor design choices to technical errors, these issues can negatively impact user engagement, SEO, and even conversions.
In this blog, we’ll explore some of the most common website mistakes that could be holding your business back and provide actionable solutions to fix them.
8 Common Website Mistakes & How to Fix Them
1. Slow Loading Speed
One of the most detrimental mistakes a website can have is slow loading speed.
In today’s fast-paced world, users expect websites to load almost instantly. If your site takes more than a few seconds to load, you risk losing visitors before they even see your content. In fact, studies show that 40% of users abandon a website that takes more than 3 seconds to load.
Why It Hurts Your Business:
Increased Bounce Rate: Users will leave your site quickly if it doesn’t load fast enough, causing a high bounce rate.
Lower SEO Rankings: Google considers page speed a ranking factor. A slow website can lead to a drop in search engine rankings.
Poor User Experience: Visitors are less likely to engage with or trust a website that performs poorly.
Solution:
Optimise Images: Compress and resize images to reduce their file size without sacrificing quality.
Use a Content Delivery Network (CDN): CDNs store copies of your website on servers around the world, helping to deliver content faster based on the user’s location.
Minify CSS, JavaScript, and HTML: Remove unnecessary code and whitespace to reduce load times.
2. Poor Mobile Experience
With over half of all web traffic coming from mobile devices, having a mobile-optimised website is no longer optional—it’s essential. A poor mobile experience, such as unresponsive design, hard-to-click buttons, or slow loading times on mobile, can frustrate users and drive them away.
Why It Hurts Your Business:
Missed Opportunities: If your site is difficult to use on mobile, you’ll lose potential customers who prefer shopping or browsing on their smartphones or tablets.
Lower Search Rankings: Google uses mobile-first indexing, meaning it primarily uses the mobile version of your website for ranking and indexing.
Decreased Conversions: Mobile users expect a smooth experience, and poor mobile design can lead to lower conversion rates.
Solution:
Responsive Design: Ensure your website uses responsive design, meaning it automatically adjusts to fit any screen size.
Optimize for Touch: Make sure buttons, forms, and links are easy to click on smaller screens.
Mobile-Specific Features: Consider features like click-to-call buttons or simplified navigation for mobile users.
3. Complicated Navigation
Website navigation is one of the most important aspects of user experience. If visitors can’t easily find the information they’re looking for, they’ll likely leave your site in frustration.
Poor navigation can take many forms, such as confusing menus, hidden links, or too many clicks to reach important pages.
Why It Hurts Your Business:
High Bounce Rates: Users are less likely to stay on your site if they can’t quickly find what they’re looking for.
Poor SEO Performance: Search engines rely on clear, logical site structure to understand your website’s content. Complicated navigation can hinder your site’s crawlability.
Lost Leads and Sales: Frustrated users are unlikely to complete actions like filling out forms or making purchases if they can’t easily navigate your site.
Solution:
Simplify Menus: Keep navigation menus clear and concise with intuitive categories and labels.
Use Breadcrumbs: Breadcrumb navigation helps users track where they are on your site and easily return to previous pages.
Limit Clicks to Key Content: Try to limit the number of clicks it takes to reach important pages, such as your product or service pages.
4. Outdated Design and Content
An outdated website can give visitors the impression that your business is not keeping up with current trends or technologies. This not only affects user perception but also influences how well your site performs in search rankings.
Outdated content, on the other hand, may no longer be relevant or accurate, causing you to miss out on potential traffic.
Why It Hurts Your Business:
Damages Brand Credibility: A website that looks outdated can make your business seem unprofessional or out of touch.
Hurts SEO: Fresh content is favoured by search engines. If your site hasn’t been updated in a while, you’re likely missing out on ranking opportunities.
Decreased Engagement: Visitors are less likely to engage with stale, irrelevant content or poorly designed websites.
Solution:
Regularly Refresh Design: Keep your website’s design fresh and modern by incorporating current trends like minimalism, bold typography, and mobile-first layouts.
Update Content Frequently: Review and update your website’s content regularly to ensure it reflects your current offerings, industry trends, and SEO best practices.
Use a CMS: A content management system (CMS) like WordPress allows you to easily update content without needing technical expertise.
5. Lack of Clear Calls-to-Action (CTAs)
A well-designed website should guide users toward a specific action, whether it’s making a purchase, filling out a form, or signing up for a newsletter.
However, many websites fail to provide clear calls-to-action (CTAs), leaving users unsure of what to do next. This can result in missed leads or sales opportunities.
Why It Hurts Your Business:
Missed Conversions: Without clear CTAs, users may leave your site without taking any action, resulting in lost sales or leads.
Decreased User Engagement: Confusing or hidden CTAs can cause frustration and disengagement among users.
Lower Conversion Rate: If users don’t know what to do next, they’re less likely to complete important actions on your site.
Solution:
Use Clear, Action-Oriented CTAs: Make sure your CTAs are specific and action-oriented (e.g., “Buy Now,” “Get a Free Quote,” “Sign Up Today”).
Make CTAs Stand Out: Use contrasting colours and prominent placement to ensure your CTAs are easily visible on the page.
Test CTA Effectiveness: Use A/B testing to experiment with different wording, colours, and placements to see what resonates best with your audience.
6. Ignoring SEO Best Practices
Search engine optimisation (SEO) is critical for driving organic traffic to your website.
Unfortunately, many businesses overlook key SEO elements, such as proper keyword usage, meta descriptions, or mobile optimisation, which can significantly hurt their visibility on search engines like Google.
Why It Hurts Your Business:
Lower Search Rankings: Ignoring SEO best practices can result in poor rankings, making it difficult for potential customers to find your website.
Lost Organic Traffic: Without SEO, you’ll miss out on valuable organic traffic that could drive leads, sales, or engagement.
Reduced Credibility: High-ranking websites are often seen as more credible by users, while lower-ranking sites can appear less trustworthy.
Solution:
Conduct Keyword Research: Use tools like Google Keyword Planner or Ahrefs to identify relevant keywords your audience is searching for and incorporate them naturally into your content.
Optimise Meta Tags: Ensure each page on your site has a unique, optimised meta title and description that includes your target keywords.
Improve Technical SEO: Ensure your website is optimised for speed, mobile-friendliness, and crawlability to improve rankings.
7. Lack of Social Proof
In today’s digital landscape, social proof—such as customer testimonials, reviews, or case studies—can have a significant impact on user trust and purchasing decisions. If your website lacks social proof, you may be missing an opportunity to build credibility and convince potential customers to choose your product or service.
Why It Hurts Your Business:
Decreased Trust: Users are less likely to trust businesses without social proof, especially if they’re unfamiliar with your brand.
Missed Conversions: Potential customers are more likely to make a purchase if they see positive reviews or testimonials from others who have used your product or service.
Lower Engagement: Without social proof, visitors may be less inclined to engage with your content or explore your offerings further.
Solution:
Feature Testimonials: Display customer testimonials prominently on your website to build trust with new visitors.
Include Case Studies: Share success stories or case studies to showcase how your product or service has helped real clients.
Encourage Reviews: Ask satisfied customers to leave reviews on your website or third-party platforms like Google and Yelp.
8. Overly Complex Forms
Forms are an essential part of lead generation, whether it’s for newsletter sign-ups, contact requests, or product inquiries. However, overly complex forms that ask for too much information can scare users away.
Why It Hurts Your Business:
Increased Abandonment: Long, complicated forms can cause users to abandon the process, resulting in lost leads or sales.
Frustrated Users: Asking for too much personal information or requiring multiple steps can create friction in the user experience.
Lower Conversion Rates: The more fields you have in a form, the less likely users are to complete it.
Solution:
Simplify Forms: Keep your forms as short and straightforward as possible, asking only for essential information.
Use Progress Indicators: If you must use a multi-step form, include progress indicators so users know how much more they need to complete.
A/B Test Forms: Test different form lengths and field combinations to see what leads to higher completion rates.
Conclusion
Your website is a powerful tool for growing your business, but common mistakes can seriously undermine its potential. By addressing these issues—such as slow loading speeds, poor mobile experience, complicated navigation, and neglecting SEO—you can improve user experience, boost your rankings, and increase conversions.
Regularly auditing and updating your website is key to ensuring it continues to serve your business well and helps you stay ahead of the competition.